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Bingo
attracts new online gamblers - report
08/03/2005 05:38:12 AM EDT
TELECOMWORLDWIRE
According to online competitive intelligence service Hitwise,
with the emergence of online bingo, gambling websites have
attracted a new profile of online gambler.
According to the Hitwise analysis, gambling sites as a whole
attract 8% fewer visits from female Internet users than
average for all websites. In particular, male users account
for 3 in 5 visits to sport betting sites, but on the other
hand, bingo websites reportedly count 3 in 5 visits from
women.
According to Hitwise, the online gambling industry has
enjoyed quick growth, and in order to sustain this growth
gambling sites need to attract new audiences, such as women,
who used to be underrepresented on gambling websites.
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